Link building is one of the most important aspects of search engine optimization.
If you are wanting to get your brand noticed online, then you need to work on optimizing your content for search engines. SEO tools like backlinks are a way to increase the ranking of your website in relevant search results, ensuring it will get noticed before competitors in the same field.
There are various ways that you can work on optimizing your content, and backlinks are one of the most effective ways. Not only do backlinks work on Google, but all other search engines as well, which is why you should consider using them in your content.
To increase the ranking of your website in search engine results pages, you need to develop a link building campaign. This is where you will connect with other websites and acquire backlinks back to your content, where they will refer to your website and link their audience directly to a specific web page of yours.
A link building campaign can be vast, and there should be various types of backlinks included.
In this guide, we are sharing the different types of backlinks you can use to increase search engine rankings of your web pages and ensure you get the attention you deserve.
Table of Contents
Backlinks are a way for websites to connect with each other and share audiences.
A backlink is used to link web pages and to direct people to another source that they may be interested in.
There are various forms of backlinks that can be used to connect audiences by directing them to another site for content, and this can be a great tool for SEO. You may also see backlinks being referred to as inbound links or incoming links.
Whenever you read a blog post or article online that links to another website, this is a backlink.
Backlinks are one of the best SEO tools out there as they allow you to share audiences with other websites.
If you are able to gain backlinks with relevant websites, you are essentially sharing a vote of confidence with audiences. Backlinks are a way of connecting audiences and sharing readers from one web page to another.
When a website links to your work, they are recommending your website to their audience, which not only gains instant traffic through referrals but also contributes to your search engine ranking.
Domain authority is one of the top search engine ranking factors used by Google and other major search engines. This is a way of determining not only how relevant a website is but also what kind of authority they have in the industry and, therefore, whether it should be recommended to audiences.
Backlinks are a way of developing authority, especially when you generate backlinks with high-quality websites and web pages in your industry.
There are various forms of backlinks that you can generate within your industry, and this can be a great tool to get you noticed online. High-quality backlinks have the most SEO value, and this should be your aim when working on search engine optimization, no matter your website or sector.
Now that you understand what backlinks are and how backlinks work, it is time to look into the different types of backlinks you can generate.
As we have mentioned, backlinks are highly valuable to increasing your search rankings, and it is a way of sharing audiences with other website owners. You will see an increase in internet traffic through link building efforts, and the best kind of strategy will include all types of backlinks to ensure high-quality content.
When you start generating backlinks, you should consider the different types of backlinks there are out there and how they can be incorporated into your web pages.
Consider the following types of backlinks for the best SEO value:
- Editorial Backlinks
Editorial backlinks are some of the highest value backlinks and have a great impact on your ranking in search engines. This is something you should certainly include in your link building strategy.
Editorial backlinks appear whenever there is high-quality content written that includes a link to your web pages. Any kind of content that you can read online that has a linking site prompt includes an editorial backlink.
Using editorial backlinks in high-quality content is a way of showing search engines that your website is to be trusted and is seen as an authority in your particular sector or for niche directories.
There are several link building strategies that you can use to generate editorial backlinks, but the best way is through high-quality blog posts, articles, and content. To generate editorial links from high authority websites, you should create relevant and quality content that is highly shareable to encourage other sites to use it.
Whenever this content is recommended or shared on another website, you will generate editorial links and increase rankings.
- Guest Post Backlinks
As we have already mentioned guest blogging, now is a good time to talk about the backlinks you can generate from this.
Guest blogging backlinks are done through what is known as guest posts. Guest posts are content written by one website owner and published on another site to share with audiences and encourage people to visit both web pages.
To get guest blogging backlinks, you will need to publish your own content on another website with directions back to your own page. Guest posts can take many forms, and you can find them on review sites, for example.
A guest post is something you have written that gets published elsewhere, and there is usually room for links within this.
However, if there is no room for a link in a guest post, then you can rely on guest post bio backlinks, where you will be able to link your website in the author bio, which will appear next to your content on the new platform.
Press releases may also be considered as part of this, as this is free content that is being created to be published on another site. When it comes to creating backlinks of this kind, you only want to work with relevant and high-quality websites.
To create backlinks with irrelevant directory links or low-quality directories will not do any favors for your brand. Backlinks and guest posts should only be done with the businesses you want to be associated with, and this will have the most impact on SEO.
- Badge Backlinks
For this kind of backlink, you will need to create a badge for your brand, which can be shared on other websites. Badge backlinks have benefits for both parties and can be easy to generate because of this.
The badge of your brand can be given to other companies as a sign of recognition or appreciation. These can be shared in all kinds of content and on all websites.
Whenever another website proudly showcases your badge, it will naturally have a link back to your website, which in turn can direct traffic to you.
- Profile Backlinks
These kinds of backlinks are a way of showing a digital profile for your brand, similar to an author bio but for the greater company. This digital profile should cover a range of platforms and can be shared on all kinds of websites.
Business profile backlinks can be shared anywhere, from press releases to review sites, a private blog network, business listings, and social media.
This is a highly effective marketing strategy as well as it contributes to SEO as you will be gaining more traffic through sharing your business link profile.
- Press Release Backlinks
As we have mentioned, a press release can be a great tool for both marketing and SEO as it can result in backlinks.
Press release backlinks will be shared whenever you have important news to share, an event to promote, or something to pitch to the industry. Press releases are a highly effective way of getting news out into the industry and can be shared not only on your platforms but elsewhere online too.
All press releases should have some kind of link back to your website or content to contribute to link building. Depending on how this article is published, this can also be considered an editorial backlink as well and offer the same effects.
- Comment Backlinks
If you post genuine comments on high-quality blogs or websites, you are essentially creating a backlink to your content on this platform.
This is another great tool that has a similar effect to forum links when used correctly. You can share comment backlinks with other high-quality sites even if you do not have a connection with the website owner and essentially direct readers to your platform, but this is another tool that needs to be used sparingly.
Posting spam comments, for example, may be a quick way to get your link out there, but it does not have the right effect on the SEO you are looking for. This can get you in a lot of trouble with Google and other search engines, so make sure you are posting genuine comments and are only working with relevant sites.
DoFollow vs NoFollow
There are some link attributes that you should be familiar with when it comes to link building.
You can use a dofollow tag or a nofollow tag depending on the content, where the link is published, and the effect you want it to have on SEO.
Nofollow backlinks are ignored by search engines and will therefore not affect SEO, whereas dofollow tags are the opposite.
These are attributes you may want to use to prevent spammy backlinks from affecting your SEO and ensure your website is deemed a quality resource.
Not all backlinks have the same effect on SEO, as some can do more harm than good, depending on the types of backlinks used and their location.
Most of the links in this guide have a positive effect on a website’s ranking in search results if used correctly. As we have mentioned, some of these links should be used sparingly to keep up the good ranking as they can be considered spam and harm SEO when overused.
To ensure you are getting the best results from link building for SEO, there are some backlinks that you should avoid, including:
- Irrelevant Links
There are some kinds of links that are deemed to be irrelevant by Google based on their location. For example, sidebar links and sitewide links do not have the best effect on SEO because of their location and the frequency in which they are used.
Because these kinds of links are deemed to be irrelevant by search engine bots, they are not going to improve your ranking and could even hurt the way you perform in results.
- Spam Backlinks
These are backlinks that are essentially copied and pasted onto a range of websites and locations. They will not be relevant to the content and will be overused, causing them to have a negative effect on your SEO.
Not only are links important to SEO, but so is the quality of your content, and these can cancel each other out when you use too many links or comments to share your work.
When working on link building, it is best to aim for quality backlinks in relevant content if you want to achieve greater SEO for your business.
There are many types of backlinks available to be used to promote your website and content.
In this guide, we have shared the best types of backlinks to use if you want to rank higher in search results and get the attention you deserve online, as well as some to avoid.
However, while backlinks are important to SEO, they are not the only tool you have at your disposal.
Links should work with all other SEO tools, including high-quality content and site design, to get the best effect. If you use too many links in your content or are referenced across the internet on irrelevant sources, you will not see the search engine optimization you desire.
Backlinks can be a great tool for SEO and marketing, as long as they are used correctly. Always aim for high-quality backlinks and connect only with relevant, authoritative websites in your sector.
You can work with an SEO agency to develop a successful link building strategy, but you can also work alone if you have the skills and connections.
When used correctly, however, backlinks can be a great asset to your business and will bring in more traffic. The key is to remember quality over quantity and try to use a variety of backlinks in your content.
A tier 2 backlink is a link that is built at one of your site’s backlinks, thus making it go down the chain.
They’re primarily used to help index your backlinks and improve the power they give to your website.
There are only two types of a link in SEO, internal or external. Though there are many meanings, techniques and definitions for various link building activities.