I put my Parasite SEO Course out in 2023, and a lot of you have asked me for a basic introduction to what parasite SEO actually is.
So, without any further ado… Let’s get into it.
Google favours big websites like Amazon, YouTube etc.. because they have pre-existing authority. This means you’ll be able to exploit that trust and authority to pound a page with links, or simply add a large amount of content and go after big keywords hi-jacking the authority from the site, rather than having to build it on your own site.
Due to you being able to take authority from a big website, most big sites are used to having large volumes of links incoming all the time.. So adding a few thousand links to a normal money site would likely deindex it, but with a parasite.. The only way is up.
You can also get away with certain tactics that normally would get a page banned… Things like keyword stuffing, over-optimization and spam link building would normally result in drops, but on a parasite.. The only way is up.
Though this presentation is years and years old, it still holds some very relevant info for you and is a good watch if you want to learn more about parasite SEO, as well as have a throwback to the past of me just starting out in my career –
Parasite SEO can be a powerful tool when used correctly. It allows SEOs and marketers to leverage well-established platforms’ authority for quicker and more robust rankings. However, as with all strategies, weighing the pros and cons, keeping ethical considerations in mind, and always aiming to provide genuine value to your audience is essential.